MORE THAN A PR AGENCY
FAB Comm is an award-winning independent PR and brand communications specialist, working with clients to deliver a powerful combination of bold creativity, informed strategy and highly specialised expertise.
We’re a passionate team who helps brands craft and share their stories in ways that drive value and make a positive impact.
Creative
Measurable
Storymakers
MEET THE TEAM
We’re a talented team of researchers, creators, connectors, storytellers and collaborators specialising in food, drink, housewares and lifestyle brands.
With a thorough understanding of today’s culture and the communications landscape, the FAB team runs innovative integrated campaigns for some of the world’s most exciting brands.
We tailor-make our approach to deliver brand building opportunities from traditional media relations, influencer programmes and social media to live events.
We treat every brief like it’s the first, devising a unique, creative approach and going that extra mile to make sure you reach your goals.
SMART, STRATEGIC SOLUTIONS
Our team of experts communicate unique brand stories to the right channels, at the right time, to reach the right audience.
Our work has inspired people to bake outside the box, stream more cookery shows, try new flavours, experiment with room makeovers, consider the impact on the planet with their purchases and follow brands and people they adore.
excellent relationships and network of contacts
forward-thinking strategy
bold, carefully curated campaigns
measurable, targeted results
social media strategy and implementation
influencer marketing
tactical partnerships
events management
OUR EXPERIENCE
30 years of creative storytelling, securing earned media, social media, influencer marketing and live events to help consumer brands achieve outstanding results.
We take the conversation beyond conventional spaces and into new territories.
Whether we’re working with an innovative start-up or an established brand, everyone gets the same level of expertise, experience and energy to ensure that the brand is seen in all the right places.
THE BRIEF
Implement a unique, fully-integrated communications and influencer marketing programme to generate buzz, mass media coverage and compelling reasons to purchase.
THE WORK
A cross-agency media relations and social programme to support the mixing, food prep and coffee categories. Powerful retail promotions with brand partners and storytelling through influencers who create authentic food, interiors and lifestyle content with a strong purchase call to action. Leveraged relationships with TV chefs and cooks as well as the talented people behind the scenes; the producers, home economists and art directors. Raised immediate awareness and created sell-out demand for coordinated launch in EMEA markets of the new Colour of the Year via PR and social media only.
THE BRIEF
Position Microplane as the best-in-class and demonstrate the scope of range beyond the Original Premium Classic Zester.
THE WORK
Placed storytelling at the heart with newsworthy food and drink releases and sampling to top chefs, cooks, TV production companies and home economists to bring the history, functionality and breadth of range to life.
THE BRIEF
Create an activity that positions Fortnum & Mason at the heart of extraordinary food, drink and service.
THE WORK
FAB Comm established the Fortnum & Mason Food & Drink Awards in 2013 to champion the achievements of the UK’s current and emerging writers, editors, publishers, photographers, broadcasters and personalities who encourage us to enjoy, explore, and experience more about food and drink through their work.
We appoint and oversee the expert judging panel chaired by Angela Hartnett OBE, deliver content for the website and social media strategy and create and curate the Award winner’s party at Fortnum & Mason Piccadilly, which is attended by key players in food and drink TV, media and broadcast including Nadiya Hussain, The Hairy Bikers, James Martin, Matt Tebbutt and Mary Berry CBE.
THE BRIEF
Grow awareness of GreenPan by educating consumers about the health and environmental benefits of PFAS-free non-stick ceramic cookware. Reinforce opinion and encourage debate by referencing the European Union’s decision to ban non-essential products that contain PFAS, such as non-stick pans, in 2025.
THE WORK
Created a narrative that confidently informed consumers and positioned GreenPan as the innovator of Thermolon™, the safe, ceramic non-stick coating. Created thought-led opinion news with insight into the public’s general level of awareness and concerns, carefully tailored to broadcast and national writers who focus on health, environment and consumer affairs.
THE BRIEF
Inspire the public to use Tracklements in more meals. As a 50-year-old family business, keeping the media news novel and relevant is critical to the brand’s success.
THE WORK
An industrious press office securing regular business profiles and product features for the brand in leading food magazines and national newspapers. News generation via NPD while reinforcing trust by amplifying Tracklements USPs of honest ingredients and B Corp accreditation to deliver consistent, quality coverage.
