UNLOCK THE BENEFITS OF CUSTOMER FEEDBACK

UNLOCK THE BENEFITS OF CUSTOMER FEEDBACK

WRITTEN BY LOUISE SANSOM Customer feedback is like having a direct line into the minds of your audience. The key to really seeing your product through the eyes of the people who will buy it.  Thorough feedback can uncover insights and areas for improvement, as...
3 WAYS TO BOOST BRAND VISIBILITY

3 WAYS TO BOOST BRAND VISIBILITY

WRITTEN BY LOUISE SANSOM Competition is fierce and it’s not easy to stand out in a crowded market. A strong brand can help – so much more than a bold logo or catchy tagline, your brand should instantly communicate your company’s values, personality, and reputation,...
5 STEPS TO BUILDING A BETTER BRAND STORY

5 STEPS TO BUILDING A BETTER BRAND STORY

WRITTEN BY LOUISE SANSOM WHAT IS A BRAND STORY? Human beings are wired for stories.  Brand stories are key for telling the world about your business: who you are, what you do, why you do it, and why people should care. They are an essential part of any business...