BE A LEADER, NOT A FOLLOWER: 10 TIPS FOR SOCIAL MEDIA

BE A LEADER, NOT A FOLLOWER: 10 TIPS FOR SOCIAL MEDIA

WRITTEN BY LOUISE SANSOM Like it or loathe it, the digital age is here to stay, and while analogue events and connections will always be useful, brands who ignore the virtual world risk being left behind. Social media has soared lightyears on from being a platform for...
YOUR WEAKEST LINK COULD BE YOUR STRONGEST ROUTE TO SUCCESS

YOUR WEAKEST LINK COULD BE YOUR STRONGEST ROUTE TO SUCCESS

WRITTEN BY LOUISE SANSOM “Comparison is the thief of joy,” as the saying goes, and it can be painful to see your competitors striding ahead in areas where you know your business could be better. While in general we’d encourage focusing on your strengths, it is worth...
STAY AHEAD OF THE GAME: 5 WAYS TO KEEP ON TOP OF TRENDS

STAY AHEAD OF THE GAME: 5 WAYS TO KEEP ON TOP OF TRENDS

WRITTEN BY LOUISE SANSOM The world is constantly changing. People’s preferences shift, new technologies and cultural influences emerge, and society evolves – along with the trends that are shaped by it.  To stay ahead of the competition, it helps to keep up with,...
HOW TO GET BIG RESULTS ON A SMALL BUDGET

HOW TO GET BIG RESULTS ON A SMALL BUDGET

WRITTEN BY LOUISE SANSOM Running a business is expensive. It can feel like there’s a never-ending list of priorities competing for your time, attention, and your company wallet. Never underestimate the power of PR to help you get your brand in front of the right...
BRAND MESSAGING THAT STANDS OUT FROM THE CROWD

BRAND MESSAGING THAT STANDS OUT FROM THE CROWD

WRITTEN BY LOUISE SANSOM Brand messaging is essentially, “what your brand says and how it says it.” The voice and personality of your product, your messaging is your chance to communicate the key facts about your brand – what you choose to tell the world, in the order...