Brand messaging is essentially, “what your brand says and how it says it.” The voice and personality of your product, your messaging is your chance to communicate the key facts about your brand – what you choose to tell the world, in the order you choose to tell it – all wrapped up in your own unique tone of voice so that it connects with your audience.
To get started, look at your brand’s unique value proposition (UVP) – what sets you apart? Why should customers choose you over the competition? Once you’ve decided on your key messages, you’ll want to communicate them in the right tone and language, crafting your messages using words and ideas that reflect your brand’s personality and values. The right messaging can make mouths water, spark a comfort-food craving, or even inspire a home renovation.
Here are some top tips for crafting messaging that reflects your brand and connects with your crowd:
Know your competition
Before you can determine how your brand is different, you need to be able to see the ways in which brands are the same. Assess your competitors through some market research: check out their products, their messaging, and their market strategies.
Identify your unique value proposition
Based on what you’ve learned about your competition, you can now identify what sets you apart and makes your brand truly unique. Whether it’s easy-to-use features, inventive and original design, or your unrivalled customer support – whatever it is, outline the values that are unique to your brand, and develop a clear proposition that tells your customers exactly why you’re the best.
Craft consistent messaging
The best messaging is concise, memorable, and above all, consistent. Make sure that all of your messaging, from your website to your social media posts, communicates the things that only your brand can do. Your audience will soon start to get the message.
Visual cues can help to reinforce your brand’s uniqueness. A catchy logo or vibrant colour scheme not only help you to stand out, but also help to make your brand instantly recognisable and memorable.
Share your success stories
People love hearing about real-life success, so don’t be shy about sharing yours. Highlight testimonials that prove how your product or brand has made a difference. Show off those happy customers and use their words to help build trust with your audience.
To recap, brand messaging is simply the messages you share about your brand and the way you share it, to stand out from the rest and to create a connection with your customers. The best brand messaging is concise, consistent, and memorable.
Follow the tips above to craft yours, or, let us do it for you.
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