Blog
STAY AHEAD OF THE GAME: 5 WAYS TO KEEP ON TOP OF TRENDS
WRITTEN BY LOUISE SANSOM The world is constantly changing. People’s preferences shift, new technologies and cultural influences emerge, and society evolves – along with the trends that are shaped by it. To stay ahead of the competition, it helps to keep up with,...
STEPHANIE JACKSON, OCTOPUS PUBLISHING
WRITTEN BY LOUISE SANSOM Welcome back to ‘30 Seconds With…’ where we speak to leaders in the world of media across television, broadcasting, design, cooking, baking, making and more, for their notes of advice. For this edition, we caught up with Stephanie Jackson of...
HOW TO GET BIG RESULTS ON A SMALL BUDGET
WRITTEN BY LOUISE SANSOM Running a business is expensive. It can feel like there’s a never-ending list of priorities competing for your time, attention, and your company wallet. Never underestimate the power of PR to help you get your brand in front of the right...
JULIET SEAR, BAKER EXTRAORDINAIRE
WRITTEN BY LOUISE SANSOM Photo credit: Nick Carman Welcome back to 30 Seconds With… Where we go through our little black book of the top names in television, broadcasting, podcasting, restaurant-running, book-writing, interior-designing, and cake-making, and ask...
BRAND MESSAGING THAT STANDS OUT FROM THE CROWD
WRITTEN BY LOUISE SANSOM Brand messaging is essentially, “what your brand says and how it says it.” The voice and personality of your product, your messaging is your chance to communicate the key facts about your brand – what you choose to tell the world, in the order...
HOW COLLABORATING WITH INFLUENCERS CAN MAKE YOUR BRAND MORE CREDIBLE
WRITTEN BY LOUISE SANSOM Brand credibility is like the stamp of approval that says, “You can count on me.” It means people trust your brand, and can make the difference between a consideration and a sale. Influencers, with their huge social media following, hold sway...
TV CHEF, MATT TEBBUTT
WRITTEN BY LOUISE SANSOM We’re not ones to brag, but after many years at the core of culture and communications for some of the world’s most exciting food, drink, home and lifestyle brands, our little black book is bursting with top names. From celebrity chefs,...
UNLOCK THE BENEFITS OF CUSTOMER FEEDBACK
WRITTEN BY LOUISE SANSOM Customer feedback is like having a direct line into the minds of your audience. The key to really seeing your product through the eyes of the people who will buy it. Thorough feedback can uncover insights and areas for improvement, as...
LILY BELL’S APPEARANCE IN ‘HOUSE BEAUTIFUL’
WRITTEN BY LOUISE SANSOM The epitome of modern living and affordable style, House Beautiful magazine showcases stunning interiors, inspiring design, architecture, and expert tips for transforming homes. One of the experts recently featured within those glossy pages...