WRITTEN BY LOUISE SANSOM
The epitome of modern living and affordable style, House Beautiful magazine showcases stunning interiors, inspiring design, architecture, and expert tips for transforming homes. One of the experts recently featured within those glossy pages was FAB’s very own Lifestyle Account Director, Lily Bell.
Securing a coveted spot in a known-and-loved publication like this one is more than a dream—it comes with professional benefits too. From visibility and recognition to exposure and networking opportunities, being featured opens doors to connecting with fellow designers and interior enthusiasts, paving the way for potential clients and collaborations.
We caught up with Lily to ask how it went, why it was worth it, and how she landed the piece.
Q1. How did the piece in House Beautiful come about?
Like most things media-related, it was the result of a pitch. Publications are always on the lookout for renovations and makeovers for their real home sections. I met with Carolyn Bailey, Homes and Gardens Director of House Beautiful who commissions the case study features, I pitched my latest flat renovation project of the master bedroom and ensuite, and she loved them!
Q2. What were the stages in the process?
I’d already taken the ‘before’ and ‘during’ shots, so it was just a matter of the House beautiful team coming in, adding a bit of propping and taking the ‘after’ shots. I also completed a Q&A which covered questions on the design, the build, product stockist information and approximate budget.
The bathroom ran in the May issue of House Beautiful as the editorial team thought that the green ensuite was an ideal fit for a spring issue. The warmer-toned master bedroom is scheduled for publication in the autumn.
Q3. What were the timings?
The entire process from my pitch to publication took about six months.
Q4. What value do makeover case studies add to a comms plan?
Case studies provide an authentic opportunity to increase visibility and awareness of a brand in its normal habitat helping readers to understand how it would fit into their home.
Q5. What should I think about when pitching a case study?
Understand the magazine you want to be featured in and only pitch a brand that’s relevant to the readership.
Q6. What was your favourite part of the experience?
I am obsessed with interiors and having worked so hard on the renovation, it was a proud moment to see my efforts recognised by House Beautiful!
Have something you think deserves to be featured in the spotlight? Get in touch!